Daewoo; The Success of Integrated Marketing Communications
[ send me this paper ]
The car manufacturer Daewoo launched in the UK in 1996. The company had a rapid success due to the marketing strategy that was developed. This 9 page paper examines the way the company used integrated communications marketing, IMC, to gain market share. The bibliography cites 8 sources.
Filename: TEdaewooIMC.rtf

De-Marketing / Analysis Of An Advertisement
[ send me this paper ]
In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more. The ad is evaluated and determined to be very effective. Original ad copy not available (it is described in detail though !) No Bibliography.
Filename: Tylenlad.wps

Deconstructing A Loreal Advertisement
[ send me this paper ]
4 pages in length. Loreal is particularly successful at inducing thought about one's identity; indeed, the use of a sultry, attractive woman in the company's mascara print ad evokes a dual reaction of appreciation and longing, both of which are directly associated with the model's exotic beauty. Female viewers wonder if this product will enhance their physical features the same way it does for the ad's model, while in the back of their minds they cannot help but admit how the mascara she wears is but a miniscule component of her overall good looks. This one-way interplay between the ad and the viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immediate beauty if women merely purchase the mascara is reflective of the manipulative aspect of advertising where consumers are encouraged to buy products that in some way boost their personal identity because all they are allowed to see is the end result of that given product. Bibliography lists 4 sources.
Filename: TLCLoreal.rtf

Democrat Ads 2000: A Marxist, Semiological, Feminist, and Psychoanalytical Critique
[ send me this paper ]
A 6 page discussion of the power of advertising. Proclaims that advertising is really aggressive capitalist attack seeking to persuade the mindless millions which live among us to buy a particular product. The product itself can take a variety of forms, from the latest toy to the most high tech gadget for your kitchen. Even more concerning, however, is when the product being sold by advertising is political ideology. Examines the political and philosophical intent of one particular ad sponsored by the Democratic Party and targeting George W. Bush's views on abortion. Condemns the ad as a misrepresentation of information and feminist values. Bibliography lists 4 sources.
Filename: PPtvAdCr.wps

Designing A Pop-Up Ad For Dell Computer
[ send me this paper ]
In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Filename: PGdlppup.rtf

Designing an Advertisement
[ send me this paper ]
This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf

Direct-To-Consumer v. Public Health Advertising
[ send me this paper ]
A 9 page research paper that contrasts and compares US direct-to-consumer advertising for prescription drugs with the European approach, which emphasizes public health education because the advertising of name brand drugs in the EU is prohibited. The writer concludes that these two forms of advertising are converging and that this evolution offers a positive benefit to public health. Bibliography lists 10 sources.
Filename: khdtcpha.rtf

Does Clever Advertising Entice Consumers?
[ send me this paper ]
This 3 page paper discusses whether or not advertising actually causes people to buy things they don’t need or want. It also explores the way in which advertising affects people’s lives, favorite/least favorite ads, most effective approach, and products advertised. Bibliography lists 2 sources.
Filename: HVAdsCle.rtf

Does Sex in Advertising Sell?
[ send me this paper ]
A 4 page paper which examines if the use of sex in advertising actually helps sell products. Bibliography lists 4 sources.
Filename: RAsexd.rtf

Drunk Driving Campaigns / How They Persuade People Not To Drink
[ send me this paper ]
This 5 page paper provides an overview of current drunk driving campaigns and considers the use of persuasion and communication to impact individual choice. This paper also considers the techniques utilized and why they are important in reducing a propensity for drunk driving. No additional sources cited.
Filename: Drunkdri.wps

Dyson Appliance Company In The UK
[ send me this paper ]
This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the funding to introduce the new vacuum cleaner in the UK but Dyson has the dominant market share over very worthy and well-known competitors. This paper includes the legal problems Dyson had with Hoover for infringing on his patent. It also discusses Dyson's most recent inventions, the company's unconventional marketing strategy, how the company gains a competitive advantage through differentiation, how competitors reacted, and the what the future holds for Dyson. Bibliography lists 15 sources.
Filename: PGdyson.rtf

Ebonics in Advertising: A Positive View
[ send me this paper ]
A 7 page discussion of the potential positives the utilization of that distinctive African American language style we know as ebonics has in advertising. The author asserts that, despite the widespread controversy surrounding it, the utilization of ebonics in advertising has the ability not only to reap significant profit but also to integrate an isolated part of the population into the whole. Bibliography lists 7 sources.
Filename: PPblkAd2.rtf

Economic Strategy: Hollywood During the Golden Age
[ send me this paper ]
A 9 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.
Filename: PPfilmEc.rtf

Effective Advertising
[ send me this paper ]
This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

Effectiveness of Internet Advertising
[ send me this paper ]
A 6 page research paper that examines the topic of banner advertising on the Internet. The writer first examines some recent studies on Internet advertising and then relates the results of her own study as a means of substantiating the information by the more extensive research cited. Bibliography lists 3 sources.
Filename: 99webad.wps

Elaboration Livelihood Theory and the American Presidential Campaign of 2000:
[ send me this paper ]
This 12 page report discusses the concepts related to the elaboration likelihood theory, when applied to the presidential election. The report focuses on how it serves as a means through which social scientists, political analysts, and communication theorists can present a view of public and political behavior that can be most enlightening. Attitudes, attitude change, and the two paths of persuasion that affect attitude change -- the “central route” and the “peripheral route.” are discussed. Bibliography lists 4 sources.
Filename: BWelab.wps

Don't see what you need? CLICK HERE for customized research paper assistance instead!