"The Grapes of Wrath": Market Structures
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A 5 page paper which examines three market structures seen in John Steinbeck's novel "The Grapes of Wrath." The market structures examined are monopoly, oligopoly, and pure competition. No sources cited.
Filename: RAgrpmar.rtf

"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf

'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps

'Marketing Myopia' - Still Relevant After Nearly 40 Years
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This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources.
Filename: Markmyo.wps

2 Article Critiques/Leisure Research
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An 11 page extended version of the research covered in kh2lei.rtf. Each article analyzed reports on specific research studies that pertain to tourism and leisure research. Each article is examined for strengths and deficits and then a concluding discussion of the research methodologies that they represent is offered. Bibliography lists 4 sources.
Filename: kh3lei.rtf

4 P's; Marketing in Malaysia
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This 5 page paper examines the 4 P's product, price, placement and promotion and demonstrates how they may be used by a company in order to compete in the market place. The writer gives examples from Malaysia to illustrate the points raised. The bibliography cites 5 sources.
Filename: TEfourps.rtf

A Career as a Marketing Manager
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This 14 page paper looks at the career of a marketing manager. The paper is written in three parts. The first part looks at the role, qualifications and skills needed as well as general background information. The second part considers the labour market conditions for the chosen career and the third part of the paper uses a SWOT analysis to consider the students plan to pursue a career in marketing management. The paper is written with specific reference to the UK, but most aspects are valid internationally. The bibliography cites 7 sources.
Filename: TEmarkmanager.rtf

A Career In Marketing
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This 19 page paper looks at a career in marketing starting out by looking at the career conditions and market focusing on the United States. The paper then develops a SWOT analysis that considers what a potential marketing students position would be when looking for their first job. The bibliography cites 11 sources.
Filename: TEmarkcareer.rtf

A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
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This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
Filename: MTkrikre.rtf

A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf

A Dream Vacation to Hawaii
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A 5 page research paper that outlines this writer's dream vacation. The writer discusses Hawaii's climate and landscape, where the writer might stay while on vacation, and the activities available in this tropical paradise. Bibliography lists 6 sources.
Filename: khvachaw.rtf

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Concept: Employment and Human Resource Development in Poland
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This 9 page paper provides an overview of a marketing concept relative to HR development in Poland. The Polish Agency for Enterprise Development (PAED) is an organization designed to address the employment and human resource needs of a constantly changing Poland. The call for improvements in employment and human resources development and the increasing focus on the internal workforce are elements that have been a part of recent efforts to improve Poland’s economy. Bibliography lists 10 sources.
Filename: MHHRPola.rtf

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