THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf

A 'How To' Manual for Business-Related Computer Software
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A 7 page technical manual -- prepared by the writer -- on how to use a specific piece of software that organizes calendar appointments and more. Paper is broken down into concise sections and in addition to serving as useful tool for anyone interested in learning about such software, it also exists as an excellent sample of professional & technical writing. No Bibliography.
Filename: Lotusorg.wps

Case Study: Proposal on Software Development
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15 pages in length. This is a proposal for a travel agency to develop software for the company. Includes Data flow, Gantt Chart, Pert/CPM Chart information, as well as input and output specification. Gives estimated time and cost factor and concludes with options and recommendations. This is an excellent paper with research information that can be applied to any company.
Filename: JGAplane.rtf

Business Plan -- Clean Air Recycling / Establishing A New Company
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This 20 page paper discusses the founding of a new company involved in recycling toner cartridges, tapes and ribbons then reselling those recycled items. An overview of the industry and some of the companies, mostly small businesses, is provided. The writer then describes the company to be established, including a description of the company, risks, management plan, marketing plan, and projected financial data such as cash flow and annual balance statements. Four Tables are included. Bibliography lists 14 sources.
Filename: Recycltn.wps

Palmtop Computers to Enhance Workplace Productivity
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In this well-developed 9 page example of professional proposal writing, the author presents a plan to a fictitious executive board designed to replace the company's current technology with palmtop computers in the field-- to better communicate inter-departmental needs. Broken down into sections, the report contains : a problem statement, discussion of solutions, decision analysis, and do forth. This paper is also worthwhile as a model for anyone studying computer-related applications as it contains a thorough, technical analysis of one particular model believed to be the company's best choice.. Recommendations and future predictions are provided. Bibliography lists 8 sources.
Filename: Palmtops.wps

Starting a Business in Cyberspace
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This 15 page paper provides an overview of how to begin a business inclusive of financial considerations. The business plan is explained and the paper goes on to address issues of management and marketing. Applicable theories are provided. A sample business related to information technology is used. Because the case study is an Internet based business, much of the literature and analyses are pertinent to e-businesses. Bibliography lists 15 sources.
Filename: SA009cyb.rtf

Economy Verses the Environment: Canada's Water Pollution Dilemma
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An 11 page paper illustrating the dilemma facing Canada involving the protection of her environment and the provision for economic development. Recognizes that both economy and environment are important. Outlines the impacts to waterbodies which are currently occurring both as a result of direct impacts such as the discharge of domestic and industrial wastes and as a result of indirect impacts such as acid rain which results from air pollution. Emphasizes that although current regulations are simply not sufficient, their are economically viable alternatives to environmental protection. Two of these alternatives are the use of reverse osmosis and the creation of man-made wetlands to be used in the receipt and treatment of domestic and industrial wastes. Bibliography lists 9 sources.
Filename: PPcanWat.wps

"Childcare City" - A Business Proposal
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(7 pp) Although this is a fictitious childcare proposal, it is a given fact that the American family spends on an average, of about seven percent of its annual income on childcare. It is projected that "Childcare City" would be located in the Chicago area; yet it is also well known that as in most major cities in the United States, there is a relatively wide financial spread, therefore much of this organizational data has been gleaned from other parts of the country with the idea that an average will therefore be established. Bibliography lists 7 sources.
Filename: BBchlcty.doc

A Case Study Example
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This 8 page paper is an example of how to write up a business studies case study. Starting with an introduction and a history of the company going through to the recommendations the paper demonstrates the format and style of a report based on a case study provided by the student.
Filename: TEcasest.wps

A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf

A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf

A sample sales presentation
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5 pages. This is a sample sales presentation for an anonymous company. Describes employee benefits as well as a plan applicable to any company in sales with a sample cost/budget analysis. Discussion includes how to build repeat customers and the successful management of a sales or marketing company. Bibliography lists 2 sources.
Filename: JGAsales.wps

A Sociological View Of Hooter's™
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A 5 page paper written as a letter to the editor of a newspaper, which has received and printed several disparaging letters with the opening of the city's first Hooter's restaurant as their topics. One woman called the new Hooter's a 'breastaurant;' a man wrote in response that the women should tend the kids and not worry about it. This paper gives some sociological insight regarding the popularity of the restaurant and explains some of the country's fascination with it. Bibliography lists six sources.
Filename: Hooters.wps

Alfredo Vea, Jr : The Silver Cloud Café (1996).
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(3 pp) ' Zeferino drove down Folsom Street wondering why he had never noticed Raphael's Silver Cloud Cafe and Bar. He had driven down Folsom Street, down Seventeenth, and even down Shotwell on hundreds of occasions, investigating scores of cases. He conjured up a mental picture of the area as he waited at a stoplight--the Rite Spot restaurant was there, a transmission repair shop, and an empty field surrounded by Cyclone fencing. How could he miss seeing something that Teodoro had insisted would be irresistible?' And so begins Vea's Silver Cloud Café, a place that once you stop and visit, you too will find to be irresistible
Filename: BBveaSCC.rtf

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf

ANALYSIS FOR ESPERANTO, INC.
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This 7-page paper bases an export analysis of U.S.-based Esperanto, Inc. and its goal to export unusual gifts for sale in Canada. Issues touched on in this report include export policies and goals, long-term objectives, external conditions, timelines and a risk analysis for the venture. Bibliography lists 3 sources.
Filename: MTespinc.rtf

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